350-page book, 11x17 promotional poster, and point-of-sale display. Research, art direction, design, and editing for Washington University in St. Louis. Bearings is the "unofficial student handbook" provided to every incoming freshman and on-campus resident by Student Union, the student government of Washington University in St. Louis. Though published annually, the book had not been fully updated for years and had become an expensive-yet-underutilized asset for the organization. I undertook a complete overhaul of the book's structure, content, design, and promotion, resulting in a Bearings first: a sell out print run.